August 29, 2013

Dear Forest Landowner,

You are invited to participate in a brief survey. A team of Extension specialists and forest researchers across the Southeast is curious to hear your thoughts and opinions as a family forest landowner. Your participation can be done from home; it includes answering two sets of survey questions online and watching a brief (~5 minutes) online video.

Your input will be extremely helpful in our study, “Investigating the role of message framing in video: Developing effective communication strategies with forest landowners.” The purpose of the study is to understand how to use video to best engage forest landowners. Helping us with this survey will mean you are helping other Extension programs and landowners across the region.

Below you will find a link that will direct you to the survey. You are eligible to participate if you are over 18 years old and you are a forest landowner. You will need a computer with access to high speed Internet, and an up-to-date browser. You can download the latest versions of the following browsers by following these links: Firefox [http://www.mozilla.org/en-US/firefox/new/]; Chrome [https://www.google.com/intl/en/chrome/browser/]; Safari [http://www.apple.com/safari/]; Internet Explorer [http://windows.microsoft.com/en-us/internet-explorer/downloads/ie-9/worldwide-languages]. You should also make sure to have Adobe Flash Player installed and up-to-date so that the video will run smoothly, and that can be found here: http://get.adobe.com/flashplayer/.

Click the following link to open the survey. ►   https://ufl.qualtrics.com/SE/?SID=SV_4ZRWrlikzngvHHn

At the end of the survey you will be able to enter a drawing in which each participant has equal chance of winning. Winners will be able to select either a year-long membership to the National Woodland Owners Association or one of 7 matted photos by Larry Kohrnak, whose photography you can view here: http://www.sfrc.ufl.edu/Larry/gallery.htm.

Should you have any questions, comments, or concerns please feel free to contact Shelby Krantz of University of Florida at (904) 451-1276, or by email at skrantz@ufl.edu; or contact Bill Hubbard of University of Georgia at whubbard@sref.info.

Thank you for your participation,

Shelby Krantz
Graduate Assistant
University of Florida
School of Forest Resources and Conservation
(904) 451-1276
skrantz@ufl.edu